BABYPRO believes a child's interest in sports and active play should be cultivated from infancy. Studies show that babies who play actively are often healthier because physical activity reduces the possibility of developing childhood obesity, Type II diabetes, and high blood pressure. Further, movement and exercise benefit little bodies by building flexibility and strength, and help develop muscle coordination, gross motor skills, body awareness and self-esteem. Research shows that fostering the enjoyment of movement and motor skill confidence at an early age will help ensure later participation in physical activity. BABYPRO hopes that active babies will grow up to become active adults, and our slogan reinforces that desire, "Encouraging active play...for a lifetime!"